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This challenge is the ultimate test of media memory and advertising acumen.

A behavioural science view on Elon Musk’s Twitter takeover.

What are media agencies telling the next generation of strategists?

Every week should be mental-health awareness week. Or at least more like ‘Below Deck Med’, writes the editor.

Sir John Hegarty’s The Garage Soho has entered into an investment partnership with Regit, with Electric Glue picking up media duties.

Havas Media Group partnered with the IAE to offer their Certified Ethical Advertising Executive course to staff and clients globally at no cost.

The role of advertising in Twitter’s future is wholly entwined with how seriously its new owner takes content moderation.

Focus on your long-term value equation over short-term price cuts, or you risk eroding loyalty and inflicting lasting damage.

Putting spend into minority-owned channels that are leading and credible is a trick that too many brands have missed for too long.

Kia UK has signed a deal to exclusively own the cinema advertising “gold spot” across Digital Cinema Media’s independent cinema estate.