We’re finding that online inventory that doesn’t get looked at at all tends to cost the same as the inventory which does get looked at.
More Agencies articles
Halifax’s sponsorship of The Sunday Times’ Best Places to Live Guide aimed to celebrate local areas around the UK with digital outdoor.
The carbon footprint of the media industry is huge, but too many advertisers don’t don’t see it as their responsibility.
The UK Government’s media-buying account was worth more than the next two largest media account moves in 2021 combined
Group M has appointed Zuzanna Gierlinska to be the UK managing director for its specialist programmatic media arm.
Hamid Habib has a dual media and experience dual role at Havas. But what made him return to agency life after writing them off as ‘bollocks’?
Danny Donovan, former UK CEO of Mediahub, is launching a startup media planning and buying agency that is being supported by Miroma Group.
As an industry, we must not stop until sexual harassment is eradicated completely.
Karo Pharma has named GroupM and The&Partnership’s joint venture mSix & Partners as its EMEA media agency of record.
Media channels now provide a constant stream of content and give us instant gratification. Brands need a different strategy to stand out.