The Media Plan: Business-to-business internet service provider Vorboss has rejected traditional media strategy to drive awareness in a small hard-to-reach audience and low interest category.
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In brief: WPP has joined other advertising agency groups in raising its revenue forecasts for 2022 with nearly 4% organic growth posted between July and September.
In brief: Ebiquity has expanded Nick Pugh’s MD role to combine his existing UK & Ireland remit with Continental Europe.
By providing more flexible-working solutions, the media and advertising sector could avoid an otherwise inevitable rush of skilled women leaving our industry forever.
In brief: Media agency Eidgensi has launched globally to “bridge the gap” between web 2.0 and 3.0 with its advertising and media buying services.
In brief: Interpublic Group has recorded 5.6% organic growth in Q3 2022.
In his first regular monthly column for The Media Leader, Omnicom’s Phil Rowley argues why there is more to predictions than being right.
In brief: Omnicom Media Group recorded 7.5% organic growth in its latest quarterly results, a drop from 11.3% organic growth in Q2 2022.
In brief: Publicis Groupe has upgraded its full-year forecast for a second time this year, upping its organic growth rate from 6 or 7% previously, to 8.5%.
The campaign aims to raise awareness of half a million vulnerable people in the UK who must continue shielding from Covid-19 and can’t lead normal lives.