Kirk will work alongside managing partners Sannah Rogers and Jon Stevens and head of investment, David Mulrenan.
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Businesses need to engage men in the conversation about equal pay and embrace the changing ways in which people want to work if the gender pay gap is ever to be closed, senior women in the ad industry declared this week.
MacCallum is currently UK chief executive at WPP’s M/SIX, and he replaces Stuart Taylor, who retires next month.