Seedtag and Nielsen’s ‘Building Consumers’ Connections Through Contextual’ report does a disservice to the existing literature, argues MediaCom UK’s head of planning.
Showing 911-2,384 of 2,384
More Agencies articles
In brief: PHD Worldwide has appointed its first EMEA CEO and chief client officer.
In brief: Reprise, the IPG Mediabrands performance media agency, has launched a Leeds-based apprenticeship programme.
Cycling seems to be all the rage among media execs and ad buyers, particularly over the last five years. What explains this two-wheeled trend?
In brief: Tom Darlington has been promoted from global group strategy director to head of insight for PHD Global Business.
Effectiveness data collected quickly during a crisis can soon become obsolete when the markets are volatile to change.
The Media Plan: Business-to-business internet service provider Vorboss has rejected traditional media strategy to drive awareness in a small hard-to-reach audience and low interest category.
In brief: WPP has joined other advertising agency groups in raising its revenue forecasts for 2022 with nearly 4% organic growth posted between July and September.
In brief: Ebiquity has expanded Nick Pugh’s MD role to combine his existing UK & Ireland remit with Continental Europe.
By providing more flexible-working solutions, the media and advertising sector could avoid an otherwise inevitable rush of skilled women leaving our industry forever.