Experts from across the industry give their thoughts on the IPA Bellwether report for the first quarter of 2019.
Showing 881-2,131 of 2,131
More Agencies articles
WPP agency Wavemaker has hired Adam Puchalsky as its new global head of content, effective immediately.
If half the world hates your brand, the other half will buy your product, writes Sophie Russell.
Our behaviour is largely driven by imperatives that we have developed through evolution – so trend-spotting marketers take note.
A review that threatens to fracture the 37-year relationship between Audi and BBH is discombobulating to say the least, writes Dominic Mills.
Disney announced this week its new streaming service would cost just $7 a month or $70 annually as it goes head-to-head with the likes of Netflix.
Meanwhile Blue 449’s managing director, Lindsay Turner, has been promoted into the position and appointed to the Publicis Media UK board with immediate effect.
Our experts (and a few Lush customers too) share their views on the beauty brand’s surprise move to pull itself from social media.
The separation between TV and cinema in terms of budgets, artistic vision and viewing figures is narrowing, writes Luke Randall. Intriguingly, the same might be true of the metrics that media agencies use for them too.
As a new Kantar study shows online ads are not reaching and engaging women as well as they could, Hannah Walley looks at the strategies to reverse the trend.