From advertisers and agencies, to the many intermediaries in-between, it is the job of individual companies to finally take action, writes Nick Manning.
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Sustainability will allow us to tackle both collapsing consumer trust and the relentless threat of the tech giants, writes Starcom’s Daniel Coleman.
Examining the good, the bad and the evolving, Zenith’s Natalie Grant shares her views on the latest ABC circulation figures for the consumer magazine market.
The British photographer, publisher and film director John Rankin has warned – in no uncertain terms – that the creative agency model is no longer fit for purpose and that “dinosaur” businesses must evolve or die.
Glug now operates in over 40 cities worldwide and offers a creative community of 50,000 ‘Gluggers’ the opportunity to network, learn and share ideas.
Sifting through the available evidence, Dominic Mills forecasts the biggest changes to impact media and advertising this year.
Argos’s ‘Book of Dreams’ ad from The&Partnership might be just good enough to warrant starting Christmas too early, writes Dominic Mills.
Due to the overwhelming popularity of our London event, the show has been re-branded with a focus on learnings from around the world – while the Manchester show becomes the new UK conference.
There are new audio measurement challenges facing the industry, but OMD’s Flora Williams says it could be solved through the development of an integrated tool.
The Future of Audio conference gave us a forum to learn about the new possibilities and challenges facing the market, writes MediaCom’s Mesha Williams.