Radio ads that correspond with the current activities of their listeners are significantly more effective in terms of memory encoding and recall, new research has revealed.
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Although there appears to be an influencer backlash, today’s trust issues are just teething pains, writes Emily Knox.
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Despite everyone hurling buckets of money at them, a new study shows only 4% of users trust the bulk of information coming from so-called influencers.
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The indy media and marketing consultancy has promoted Nick Pugh to managing director, UK & Ireland, while appointing Laetitia Zinetti as managing director for Continental Europe.
Mediatel is delighted to announce the winners of this year’s Connies – the annual awards celebrating new advertising, tech and commercial opportunities in the connected market.
Brown, who joins from her role as CEO of Omnicom Media Group UK, succeeds Mike Cooper, who was named Group CEO, Omnicom Media Group APAC and EMEA on Tuesday.
John Murray, executive chair of Dentsu Aegis’ media innovation and investment arm, Amplifi, has decided to retire after eight years with the network.