‘Barely scraping the surface’: Amazon’s ads growth bolstered by sponsored products and new offerings
Analysis: A surge in Amazon’s advertising business has confirmed one of media’s most important trends right now.
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Creative media has taken a back seat because creative effectiveness doesn’t properly consider how the message is delivered.
Despite 92% of Gen X going on social media every day, just 5% of brand spend on influencer campaigns is targeted at the cohort, according to media agency Wavemaker’s findings.
We aren’t advertising advertising well enough, especially to the next generation, warns IPA president and GroupM boss Josh Krichefski.
One of the most coveted categories in the Adwanted Media Research Awards is the Media Agency of the Year award.
Wavemaker India and PHD Worldwide took home the Grand Prix Awards for Agency of the Year and Agency Network of the Year respectively.
Use AI to enhance creativity, not replace it. Truly disruptive marketing comes from human insight and ingenuity, argues Wavemaker UK’s chief strategy and planning officer.
The Effectiveness Accreditation was launched in 2021 as a biennial programme with the goal of delivering distinction to agencies that “understand that marketing is an investment which needs a return, and not purely a cost”.
GroupM will leverage SeenThis’ proprietary technology to minimise carbon emissions and improve performance in display advertising campaigns.