The latest RAJAR listening figures for the third quarter of 2003 reveal another positive performance for All Commercial Radio, which saw its share of listening increase by a solid 1.3% points period on period to just over 46%. Meanwhile, the lead enjoyed by All BBC was eroded by a further 1.2% points to just below… Continue reading RAJAR Results: Q3 2003: National Commercial Still Rising
Year on year analysis of listening for national radio services during the third quarter of 2003 reveals a poor performance for BBC Radio 1, which continued to see its audience decline. The flagship youth station saw its weekly reach drop by 9.4% year on year to just over 9.8 million and its share of listening… Continue reading RAJAR Results Q3 2003: BBC Radio 1 Feels The Pressure
The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London. Top/Bottom 10 Weekly Reach (000s) % Change Station Survey Period Ending Sep 2002 Ending Sep 2003 % Change Signals Big AM (was Signal Two) H 27 72 166.7 Capital… Continue reading RAJAR Results Q3 2003: Local Commercial Stations
Ongoing weakness in the local advertising market and difficult year on year comparisons have persuaded Merrill Lynch to cut its Q4 US radio and TV station growth estimates. Earlier this month, the broker lowered its 2003 spot radio growth forecast from 2.8% to 2.5% on the basis of local advertising softness (see Top Broker Trims… Continue reading US Broadcast Advertising Remains Off The Pace
The future of radio as a medium is under threat unless it goes digital, according to the BBC’s director of radio and music, Jenny Abramsky. Speaking at a National Association of Broadcasters conference yesterday, Abramsky warned against the dangers of taking radio for granted in a future were the next generation of listeners face more… Continue reading Abramsky Claims Future Of Radio Is Under Threat
Radio advertising revenues were flat in the US during August with 5% growth in national sales offset by a 2% decline in local revenues, according to new figures from the Radio Advertising Bureau (RAB). After two months of steady growth (see US Radio Advertising Rises 3% In July), during which national revenues increased by double-digit… Continue reading US Radio Advertising Update And Forecast
The upturn in US radio advertising has been less pronounced than expected forcing media companies and analysts to rein in forecasts but the outlook is for steady, if not spectacular growth, moving into 2004. Total revenues are up 3% in the year to date but local advertising continues to lag behind national advertising in most… Continue reading US Radio Advertising Remains Subdued
Despite growing confidence in broadcasting circles, the weakness of the local advertising market is mitigating against accelerated growth in the sector as a whole, according to analysis from the US. Merrill Lynch concurs with other organisations which are eulogising national advertising in the second half of 2003 (see Nielsen Confirms Upturn In TV Adspend). In… Continue reading Sluggish Local Market Hits Broadcast Revenues
Radio advertising could take a 10% share of total adspend in the US by 2012, according to a new projection unveiled at a Kagan World Media conference this week. Mediapost reports that Kagan forecasts radio spend to rise to $35.6 billion by 2012, which would be 9.7% of the total spend of $367.2 billion under… Continue reading US Radio To Take 10% Share By 2012, Says Kagan
US radio advertising is continuing to show slow but steady growth, with July’s figures reporting a 3% rise over the previous year, according to the latest data from the US Radio Advertising Bureau (RAB). This follows 4% growth during June (see US Radio Revenue Strengthens With 4% Growth In June). Local revenues remained flat in… Continue reading US Radio Advertising Rises 3% In July
