In this week’s Media and Marketing podcast, host John Reynolds speaks to Ed Couchman, Snap’s UK general manager. Plus: interviews with magazine bosses at the 2019 PPA festival.
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Although there appears to be an influencer backlash, today’s trust issues are just teething pains, writes Emily Knox.
How a lawsuit over website design cut to the heart of Accenture’s new ad business. Plus: Global’s male-heavy leadership is at odds with its audience.
As Radio Audio Week 2019 gets underway, MediaCom’s Mesha Williams explains why it’s important for agencies to take stock of what radio and audio has achieved in recent times, and looks at what the future holds.
Despite everyone hurling buckets of money at them, a new study shows only 4% of users trust the bulk of information coming from so-called influencers.
Mediatel is delighted to announce the winners of this year’s Connies – the annual awards celebrating new advertising, tech and commercial opportunities in the connected market.
The broadcaster said its plan and performance were on track, but total advertising is expected to be down 6% in the first half of 2019 following a decline of 7% in Q1.
In their quest for brand safe environments, are advertisers erring too far on the side of caution? The IAB and Newsworks have partnered to open up the debate.
James McDonald digs deeper into the market’s undercurrents to explain what the latest adspend figures mean.
Starting 1 May Mediatel readers will begin seeing a new type of advertising across the news section of the platform.