In their quest for brand safe environments, are advertisers erring too far on the side of caution? The IAB and Newsworks have partnered to open up the debate.
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James McDonald digs deeper into the market’s undercurrents to explain what the latest adspend figures mean.
Starting 1 May Mediatel readers will begin seeing a new type of advertising across the news section of the platform.
Despite most traditional media being stagnant or in decline, the UK’s ad market expanded at its strongest rate since 2015 last year. Here, experts share their views on the results.
Media fragmentation has complicated the advertising market, writes Duff Borer – and with it the media planner’s line of sight, from initial business problem to campaign execution.
For marketers clinging to the idea that cookies deliver the all-important missing piece of their data jigsaw, perhaps it’s time to think about letting go, writes Carl Erik Kjærsgaard.
Despite most traditional media being stagnant or in decline, the UK’s ad market expanded at its strongest rate since 2015 last year.
Adspend on smartphones has exceeded desktop for the first time and now accounts for 51% of total online spend, according to the latest IAB and PwC figures. Here, industry experts comment on the findings.
The fate of programmes like Something Understood and iPM reveal much about the BBC’s direction of travel, writes Raymond Snoddy.
Adspend on smartphones has exceeded desktop for the first time, according to the latest IAB and PwC figures, published today.