Despite everyone hurling buckets of money at them, a new study shows only 4% of users trust the bulk of information coming from so-called influencers.
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Mediatel is delighted to announce the winners of this year’s Connies – the annual awards celebrating new advertising, tech and commercial opportunities in the connected market.
The broadcaster said its plan and performance were on track, but total advertising is expected to be down 6% in the first half of 2019 following a decline of 7% in Q1.
In their quest for brand safe environments, are advertisers erring too far on the side of caution? The IAB and Newsworks have partnered to open up the debate.
James McDonald digs deeper into the market’s undercurrents to explain what the latest adspend figures mean.
Starting 1 May Mediatel readers will begin seeing a new type of advertising across the news section of the platform.
Despite most traditional media being stagnant or in decline, the UK’s ad market expanded at its strongest rate since 2015 last year. Here, experts share their views on the results.
Media fragmentation has complicated the advertising market, writes Duff Borer – and with it the media planner’s line of sight, from initial business problem to campaign execution.
For marketers clinging to the idea that cookies deliver the all-important missing piece of their data jigsaw, perhaps it’s time to think about letting go, writes Carl Erik Kjærsgaard.
Despite most traditional media being stagnant or in decline, the UK’s ad market expanded at its strongest rate since 2015 last year.