A new report from Kantar backs recent warnings that ad saturation and micro-targeting is putting the advertising industry ‘at risk’, as more than half of UK consumers report feeling apathetic towards advertising.
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The separation between TV and cinema in terms of budgets, artistic vision and viewing figures is narrowing, writes Luke Randall. Intriguingly, the same might be true of the metrics that media agencies use for them too.
As a new Kantar study shows online ads are not reaching and engaging women as well as they could, Hannah Walley looks at the strategies to reverse the trend.
Accenture clearly believes in the creative Big Idea, writes Dominic Mills. Plus: Eeeurgh… total TV and VOD measurement is a bit too much like Brexit.
Cat-owning country music fans who love Asian cuisine are significantly more likely to be tuning into the new series of Game of Thrones this month than the rest of the general population, according to new data.
There is a habit in media of sweeping up internet activities into big meaningless numbers, writes Thinkbox’s Matt Hill – and it really makes no sense.
The ‘audience measurement panel and data publication’ and ‘survey design and methodology’ contracts will both begin in 2023 and run for an initial six year period.
With the car now a very different mechanical beast than it was only a few years ago, automotive brands need to be sure that their advertising strategies keep up with the pace of change.
We waited for one streaming service to come along and now they are queuing up, writes Raymond Snoddy. At what point do they simply start cancelling each other out?
Dentsu Aegis Network has warned that falling consumer trust in digital services could have “significant implications” for brands, as 60% of UK consumers no longer trust businesses to protect their privacy.