More Digital articles

Cat-owning country music fans who love Asian cuisine are significantly more likely to be tuning into the new series of Game of Thrones this month than the rest of the general population, according to new data.

There is a habit in media of sweeping up internet activities into big meaningless numbers, writes Thinkbox’s Matt Hill – and it really makes no sense.

The ‘audience measurement panel and data publication’ and ‘survey design and methodology’ contracts will both begin in 2023 and run for an initial six year period.

With the car now a very different mechanical beast than it was only a few years ago, automotive brands need to be sure that their advertising strategies keep up with the pace of change.

We waited for one streaming service to come along and now they are queuing up, writes Raymond Snoddy. At what point do they simply start cancelling each other out?

Dentsu Aegis Network has warned that falling consumer trust in digital services could have “significant implications” for brands, as 60% of UK consumers no longer trust businesses to protect their privacy.

Further collaboration is the key to facilitate a viable cross-media, cross-platform and cross-device measurement proposition in the UK, writes Ian Dowds.

STRAT7 claims to have combined three inter-connected streams of expertise: customer data and intelligence through ResearchBods; advanced enrichment and analytics through LiFE; and strategic interpretation through Bonamy Finch.

Bilmes enlightens men working in advertising on what to wear this year if they want to be ahead of the curve, while Metcalfe discusses the future of media agencies.

Sponsor content: Marketing is blighted by the Cobra Effect – and the way we measure campaign effectiveness creates the risk of unintended consequences, writes Richard Shotton.