Further collaboration is the key to facilitate a viable cross-media, cross-platform and cross-device measurement proposition in the UK, writes Ian Dowds.
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STRAT7 claims to have combined three inter-connected streams of expertise: customer data and intelligence through ResearchBods; advanced enrichment and analytics through LiFE; and strategic interpretation through Bonamy Finch.
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Rather than measuring the popularity of a programme, daypart, or commercial break solely on the number of impacts and reach, MG OMD has added additional ‘factors’ such as context or social media reach.
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The partnership covers both targeted linear and video on demand TV advertising and details of the roll-out were revealed at the Connected TV World Summit in London.
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Ray Snoddy welcomes the arrival of two very different intellectual creations – Apple News+ and the Copyright Directive
This week Apple announced the launch of its own TV streaming service – here, industry bosses share what they think of the news and what it could mean for the future of online video.