EssenceMediacom’s chief strategy officer and head of media science and modelling join Jack Benjamin to explain how advertisers are spending three times more on paid social than is optimal.
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Jack Benjamin and Omar Oakes discuss the major media and advertising stories of recent weeks following a brief summer hiatus.
Terry Hornsby, founder and executive vice-president of Mantis, joins Jack Benjamin to discuss how keyword blocklists remain in use by advertisers to the detriment of publishers.
Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising.
Sue Unerman, global chief strategy officer at Brainlabs, joins Omar Oakes to discuss leaving WPP’s EssenceMediacom after 34 years and “reinventing” herself at a very different agency.
Jack Benjamin and Omar Oakes discuss major stories, including the verdict in Google’s US antitrust case and how social media companies have been implicated in the spread of far-right violence across the UK.
Elliott Clayton, managing director, international sales, at Epsilon, joins Omar Oakes to discuss how the data-led marketing business has fared since being acquired by Publicis Groupe five years ago and what’s next.
Jack Benjamin and Omar Oakes discuss the major media and advertising stories of the week, including YouTube rejoining Barb.
The business economist and founder of Magic Numbers and Magic Works discusses the importance of independence in media consulting, trends in effectiveness, Cannes Lions and what it takes to be a successful business founder.
Reporters Jack Benjamin and Ella Sagar look at stories including Google’s volte-face on cookie deprecation, latest earnings and an odd match in Teads and Outbrain.