Kathryn Jefferies, head of media at Equi=Media, says as TV ad targeting rises, the challenge for the TV industry will be to use the data they have to target consumers as effectively as online, and as seamlessly.
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WPP shares have fallen c10% over the last month, reflecting concerns over global macro risks, commodity cost inflation and the potential fallout from the Middle East and Japan, according to BofAML.
Mobile adspend during 2010 was worth £83 million. Spending on mobile internet advertising grew by 116% (on a like for like basis) when compared with 2009, according to the latest IAB and PwC Mobile adspend report.
Dominic Finney, founder and director at FaR Partners, on the role of brand metrics and measurement standards in driving absolute spend growth in digital.
Mobile customers will pay for “what they see value in”, which means a shift towards customers paying more for using more bandwidth, according to Facebook’s head of mobile partnerships EMEA Fergal Walker.
ITV1’s popular dating series Take Me Out ended on a high of 5.5 million peak viewers on Saturday night, securing the all-important prime time ratings.
Aegis reported results ahead of expectations last week, with organic revenue up 5.8% year on year to £1.45 billion in 2010.
There was little debate to be had in the interactive session at the ISBA conference in London today but the most interesting out-takes were probably those from Mark Brandon, commercial director at Virgin Media Digital Sales.
ITV1’s coverage of the UEFA Champions League live goalless draw between Chelsea and FC Copenhagen attracted a high of more than 4.5 million viewers at 9pm last night.
Closer camera positioning and a change of angle have increased Britain’s first paid for product placement visibility.