In what could be another setback for publishers looking to attract advertisers to ezines, new research shows that readers have trouble focusing on magazine’s iPad editions.
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Google Android has taken the lead to become the largest smartphone platform in the US for the first time with a 31.2% market share, according to comScore.
Mark Iremonger, head of digital and planning at Proximity London, on the ‘next big thing’; a Holy Trinity that frees you from the shackles of keyboard, mouse and PC-working.
In response to YouGov’s ‘Product Placement underwhelms’ article, John Barnard, chairman NMG Product Placement at Pinewood Studios, says many of the respondent’s comments about noticing product placement all the time are based on seeing brands, not product placements.
Latest mobile research from Ipsos MediaCT – and your last chance to book a discounted ticket for the Come on Mobile… Stand Up and Deliver! event on 18th March.
WPP’s 2010 results are announced this morning – strong full year results, up 5.3% were boosted by an impressive uplift in the last quarter, led by a recovery in the United States market. The company paints a positive outlook for 2011, when it forecasts operating margins to rise 0.5 points to 13.7 percent.
Speaking at MediaTel Group’s Media Systems breakfast event yesterday, in association with Clearcast, Liam Plowman, media business director at DDS, announced a “new DDS” and promised an open system.
In response to Ipsos MediaCT’s research article The power of the big screen, David Brennan, research & strategy director at Thinkbox, says: “Why does Ipsos believe it is relevant and appropriate to compare and contrast cinema and TV… and why make such unfounded and inevitably skewed comparisons in order to make a point?”
Facebook is now used by 30 million people in the UK – around half of the population – according to Joanna Shields, vice president of Facebook Europe.
The O2 chief executive Ronan Dunne has warned that the UK mobile market needs to adopt a “co-operative” approach to avoid further constraints and delays to the 4G auction.