Mike Hope-Milne, enterprise director at Pearl & Dean, explains why the rise of alternative content offers cinema advertisers new and exciting ways to engage with an already-captive audience…
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ITV1’s latest Dancing on Ice series ended on a high of more than 8.5 million viewers during last night’s prime time slot.
The Mobile Money Network (MMN) has appointed Sir Stuart Rose as non-executive chairman and Lord Davies of Abersoch as a non-executive director ahead of its mobile purchasing ‘Simply Tap’ launch.
Thinkbox has appointed Neil Mortensen as research and planning director.
Diana Cawley, managing director of Arc, the brand activation arm of the Leo Burnett Group, says brands need to ensure they tailor their offering to maximise the multi-channel opportunity…
The IPA has released its 2010 Annual Review with a round-up of the year, topline from industry surveys and publications.
ITV1’s popular Dancing on Ice proved a popular choice once again, coming number one in the top programme rankings for February with a high of 9.28 million average viewers.
Midsomer Murders banked the all-important prime time ratings last night with more than 5.9 million peak viewers.
At the IPTV World Forum event in Olympia yesterday, the panel discussion confirmed that standards and metrics were further barriers to growth currently for video-on-demand.
The BBC’s cross-platform measurement system Live+7, which includes iPlayer views, HD and narrative repeats, as well as live and recorded viewing for seven days after TX, has released its first results.