The 2014 Automated Trading Debate asked if all media will, in time, be traded programmatically – here, Primesight’s Mungo Knott examines the challenges and opportunities it poses for out of home.
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Join Karmarama’s Jon Wilkins and Johnston Press’ Ashley Highfield – alongside start-ups, industry experts, and thought leaders – at MediaTel’s flagship event on 3 November.
The more things change, the more they stay the same. Except they don’t – it just appears that way. Confused? Let David Brennan explain.
The UK’s online universe took another fall in September, according to data recently released by online measurement company Nielsen.
The latest Screen Life research from Thinkbox has revealed that viewers pay more attention to advertising than they think – and the longer people watch TV, the more likely the are to explicitly recall an ad.
The new newspaper advertising transaction system must involve every publisher or the project risks wasting agency time rather than bringing greater efficiencies, industry has been warned.
A Year in the Life of TV and Twitter, published today, provides the first in-depth look at the relationship between what we say and read about on Twitter and what we watching in the UK.
Have we got millennials all wrong? Initiative’s international research director, Hanna Chalmers, showcases the findings of a new study that suggests young people are not all selfie-obsessed narcissists.
The rapid development of digital advertising technology will help the global advertising market grow 5.3% in 2014, up from 3.9% in 2013, according to the latest ZenithOptomedia ad expenditure forecasts (includes UK data)
There was a mixed bag of a results online newsbrands in August, with the biggest losses outweighing the gains.