Any agency that is asked to accept greatly delayed payment terms is effectively being asked to bankroll its client, writes ISBA’s Bob Wootton. Is this a growing trend we should be worried about?
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Carat’s global digital officer, Anthony Rhind, looks at the predicted 5% growth in international ad spend, and discusses some of the major factors behind the figures.
There were few changes for national newspaper titles over the month; however the latest results reveal a continuing decline for print in the long-run.
The figures reveal a poor performance for overall readership growth across the entire market, with every newsbrand recording negative growth from the last reported period.
From Radio 1 employing vloggers to Amazon’s acquisition of Twitch, we’re facing a new age for video, writes Charlie Muirhead, CEO, Rightster – and it’s much more engaging…
July was another successful month for online newsbrands, with all but one platform reporting either good or very strong gains.
Outdoor advertising is in rude health – but what’s behind the success, and what innovations can we expect to see in the future? Newsline asked Mike Baker, CEO of the Outdoor Media Centre, to explain…
After a busy start to the year that has seen both his ‘meeja’ social life and Newsline presence suffer, Greg Grimmer, now global COO of mobile startup Fetch, is back – and according to him, the world’s gone Globile.
There’s no apparent regard for the fact that a number of industry sources, including TGI, UKOM and RAJAR, are calibrated against the NRS population survey. If we kill the NRS much could fall apart, writes ISBA’s Bob Wootton.
Fighting fraud requires more than just developing better detection systems for bots, writes Marco Bertozzi – advertisers need to start looking more closely at the quality of what they are buying and be willing to pay for it.