From Thinkbox’s surprising new Payback 4 study, to David Abbott’s legacy as an advertising great, this week Dominic Mills is taking lessons from the present as well as the past.
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The news comes after Patten, 69, underwent major heart surgery late last month which he said was successfully treated with a combination of bypass surgery and angioplasty.
In the last of our special reports looking in-depth at the latest AA/Warc Expenditure Report, Warc research analyst, James McDonald, notes that newsbrands – whether in print or online – show strong resilience.
The relationship between social media and TV viewing has come under scrutiny by NBCUniversal’s Alan Wurtzel, who has said that the likes of Twitter and Facebook are not yet game changers able to influence television viewing.
Phil Sumner, Nielsen’s UK media director, uses new research insights to answer a question often asked by the industry but has, until now, largely gone unanswered…
The electronic programme guide is a powerful tool for broadcasters looking to drive live tune-in, says Rovi’s Jon Hewson. So why is not taking off in the UK?
Are the days of linear TV really numbered? Sky IQ’s Emma Holden is not so sure – and argues that traditional TV has actually adapted incredibly well to the increasing disruption in the media landscape…
The online presence of the UK’s free press saw the largest declines in March, according to the latest ABC report into the performance of digital newsbrands.
Despite all the talk of engaging multi-screening consumers, the biggest marketing opportunity is targeting those that use different screens at different times exclusively, says Millward Brown’s Martin Ash.
Our increasingly unpredictable weather is impacting our purchasing habits says The Weather Channel Lindsay Wiles – allowing advertisers to communicate and exploit opportunities outside of the traditional need and buying cycles…