Paul Armstrong, head of social at Mindshare, says the future of social commerce will increasingly take place outside of social networks…
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zeebox has launched in the US with unprecedented support from some of the country’s biggest broadcasters.
August witnessed a fall in the UK’s online population for the second month in a row, according to new data released by online auditor UKOM.Although the initial buzz around the Olympics died down and patient individuals around the country were finally rewarded with some semi-seasonal weather, the fallout didn’t affect overall online activity too negatively.42.8… Continue reading UKOM Data Report: August 2012
The opening panel at MediaTel Group’s Connected Consumer event on Monday gave some useful insight on mobile’s role in this world, but recognised that – despite the massive potential – we are still some way from bridging the huge gap between mobile usage and mobile advertising spend.
Panel debate from the Business Models and Platforms session at MediaTel Group’s Connected Consumer conference yesterday.“BT and ITV should have done a deal eight years ago, but it’s not too late. Both need each other. To succeed just as a platform is difficult.”An interesting question posed from the audience during yesterday’s Business Models and Platforms… Continue reading The Connected Consumer: Could a BT/ITV deal still work?
Ronja Damian of IPSOS MediaCT considers the opportunities and threats around the gaming market…
Last month there was a lot about the Olympics… and it’s more of the same for August.
Alice Dunn, marketing executive at Kantar Media, looks at people who use music-streaming websites (Spotify in particular) and why they’re an interesting and lucrative target for marketers…
The BBC’s head of production for London 2012, Jamie Hindhaugh, will join BT in mid-October as chief operating officer for its new sports channel.
Abba Newbery, director of advertising strategy at News International, on the big trends that will fundamentally impact the way we publish the newspaper of the future…