Mobile advertisers in the UK spend more trying to reach each mobile internet user than anywhere else in the world, according to new estimates by eMarketer.
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With a final year-end tally of £1.033bn, digital sales of music, video and games grew by 11.4% over 2011 to account for a quarter of the combined entertainment market.
On Christmas Day, activations soared to more than 17.4 million, a 332% increase over the December baseline. By comparison, Christmas Day 2011 held the previous single-day record, having reached 6.8 million device activations.
Despite the economic gloom of recent years, last year the coffee market in the UK was valued at £5.3 billion and the number of branded coffee shops has doubled since 2005. Kantar Media TGI explores the consumers that are driving this boom.
The Sun has maintained the audience gap between its closest rival, the Daily Mail, according to the third release of NRS PADD that combines the audience for both print and online, while the The Guardian and The Observer lead the quality market.
TV-loving UK consumers lead the world in using the latest technology to enhance their viewing experience, new Ofcom research reveals.
Millward Brown’s Futures Group believes that the emergence of “mobile as remote” will make it a central pillar of smart communication plans; that omnichannel marketing will help brands build on meaningful moments of engagement, and that social TV will grow up and become part of the narrative rather than a conversation about the narrative.
Designers and researchers at MBA Online have produced a thought-provoking infographic highlighting the astonishing rise of Android.
it’s so damned busy at this time of year for us media people; almost to the point where work starts to interfere with Christmas lunches, drinks and parties. So, when you do have time to shop, here’s a list of perfect Christmas pressies for overworked media execs…
Results from over 2,000 eye tracking studies performed by EyeTrackShop over the last 16 months reveal that, on average, 30% of visible display ads did not attract the consumers’ attention. Darren Hamer investigates.