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The results of a new study suggest that brands should invest in online video as it “maps engagement, sharing and purchase behaviours.”

Bold, brash, big headed and bravely going where everyone else fears to tread, the Managing Director of Mail Newspapers, Guy Zitter, has been calling the shots down in Derry Street since most media buyers were still in short trousers – and the years haven’t mellowed him.

David Brennan, Founder of Media Native, fails miserably to capture those magic OMG! moments that real creative advertising can inspire. What’s going on?

Yesterday wasn’t quite the tragic day for the freedom of the press that it could have been, for one reason only: at one minute to midnight, David Cameron came riding to the rescue of free speech.

With the Leveson report due for publication this afternoon, the speculation and debate still rages on. Here’s a round-up of what the papers are saying.

Although mobile ads are shown to be effective, only 17% of UK mobile users are favourable towards them new study finds.

Christmas: a festival based on a myth where social norms are lubricated by dishonesty – and, of course, Christmas advertising has traditionally reflected this. So how have advertisers judged the national mood this year?

Global Android activation is currently outpacing the number of babies born and the rise of nomophobia – a fear of being without our phones – proves that the future is all about mobile. So how can brands deliver a great consumer experience?

Dominic Mills is to join MediaTel’s Newsline as a weekly columnist from Monday 26th November.

Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.