Tablet devices are a godsend for marketers says Rufus Olins, CEO, Newsworks – so why are so few unsure how to exploit them?
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It was hailed as the first truly digital Olympics, yet most still watched on TV with friends – with the most viewers since the measurement of Olympic viewing figures began.
Jim Hytner, worldwide CEO of Intiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.
New research conducted by comScore has shown that nearly two in five US tablet owners read newspapers and/or magazines on their device in August, with one in ten reading publications almost daily.
Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.
Julie MacManus of MediaTel reports from the MRG conference in Monte Carlo.
At a packed gallery in London’s Covent Garden last night, the competition celebrated the great British summer with some stunning shots.
An IPC Media study into the effectiveness of magazines has found that every £1 invested in magazine advertising generates an average ROI of £1.40.
YouView may have to change its name after losing a High Court appeal.
Blinkx, which has indexed more than 35 million hours of searchable and on-demand video content, has seen an increase in advertising spend with new clients including Google, Asda and Gillette.