As another year draws to a close, Aegis’ Jim Marshall looks at some of the more surreal, sad and interesting media events – and dishes out his award for the most pretentious (and exotic) agency mission statement.
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Dominic Mills has ruffled some feathers on the trading desks after questioning their transparency. Here, VivaKi’s Marco Bertozzi argues his work has challenged the status quo and calls for a more open dialogue with trade bodies…
In the second of the series, Torin speaks with Pamela Conway of British Gas about advertising when under political and consumer pressure, the changing media mix for the energy giant and the focus on ‘owned’ channels.
As it celebrated its centenary last month, Peter Houston laid down some serious challenges for the Professional Publishers Association. Here, writing exclusively for Newsline, CEO Barry McIlheney, responds…
Unless trading desks can offer a more transparent approach to their work, advertisers are likely to remain distrustful, say experts speaking at MediaTel’s Automated Trading Debate on Tuesday.
Dead dotcoms are being resurrected – but will they regain a place in our online hearts? Greg Grimmer is not convinced; there is a reason why great brand owners like P&G and Unilever kill brands and relaunch new ones…
Content has become an increasingly important part of what all brands have to think about, says MediaCom’s Nick Cohen ahead of a speech at the Content Marketing Association summit on Tuesday.
If it wants to survive another 100 years, the Professional Publisher’s Association has to help the industry solve the nitty-gritty of what magazines should be and do – and what the business models might look like.
After a trip to the asi European Television Symposium earlier this month, Richard Marks believes, in principle, that TV audience research really does have a hybrid future – but how will it work in practice?
Science Uncovered will cover popular scientific advancements and new discoveries, from the progress of Virgin Galactic to the science of Doctor Who, in what looks set to be a highly visual publication, both in print and online.