Kantar Media TGI & Custom Marketing Executive, Alice Dunn discusses the findings and marketing implications of the Kony 2012 Invisible Children video campaign.
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Ollie Bath, head of client solutions at IgnitionOne UK, delves into the murky waters of online measurement.
A series of blogs about the broadcast industry, narrated by David Brennan…”I’d always back analogue businesses to win out in the long term; because the world may be turning digital but people are fundamentally analogue in nature.”
YouView has appointed Kelkoo marketing chief Steve Conway as an interim head of marketing ahead of the service’s expected launch in the autumn.
The best of this afternoon’s #Leveson tweets as the day draws to a close and James Murdoch steps down from the dock (to make way for his dad tomorrow)…
Netflix says its UK launch has added three million subscribers to its overall figure, which now stands at 26 million.
Rosie Merrell, marketing & communications director at Limited Space, says the recent OMC research lays a good foundation for others to explore the findings further and to obtain a deeper understanding of how the medium’s influence alters within individual environments…
From the early exchanges – as far as we can recall… #leveson
DG, a traditional-TV ad delivery company that moved into the online-ad space when it acquired MediaMind last year, has purchased ad-targeting start-up Peer39.
Steve John Owens, a radio producer, presenter and podcaster, explains why it is clear to see that there is still a future for radio and radio advertising…