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Ellie Edwards, MD at QUISMA, says performance marketing offers clients better ways to make their online spend work harder…

The BBC has lost the will to fight for live sporting events, according to Sir Paul Fox – who was the managing director of the BBC Television Network from 1988 to 1991.

According to Business Insider’s Chart of the Day, there are only two smartphone companies that matter – Samsung and Apple.

Google has reported strong Q1 earnings – up 60% year on year to $2.89 billion (£1.81 billion), with gross revenues also up by 24% to $10.65 billion.

Google is preparing to move a beta initiative of Near Match to the mainstream. Near Match is designed to “enable you to safely extend the reach of your Exact and Phrase Match keywords to cover plural, misspelling, close rewrite, abbreviation and acronym variants only”.

This month saw the return of Simon Cowell to Britain’s Got Talent, along with new judges David Walliams and Alesha Dixon. The talent show easily topped the programmes rankings in March, with 11.5 million viewers.

Tesco is set for a major overhaul of its brand and image, according to The Guardian. The supermarket said it is reviewing its brand communications and has put its multi-million pound advertising account up for grabs.

According to Bank of America Merrill Lynch (BoAML), the Virgin Media ‘story’ is characterised by a two-way pull between management trying to tweak the model to generate cash (to drive share buybacks) and the operational issues facing the company.

Bruno, a 19 year old student and a panellist at MediaTel’s latest Youth, Media and Technology event, gives an open and honest account of his media habits and reveals what he really spends his money on… A must read if you want to target young people!

Bruno, a 19 year old Economics student at Manchester University, gives his views about what was discussed by the ‘expert’ panel at at this year’s Youth, Media and Technology event…