Google is planning to offer a generative AI ad solution which will use materials supplied by marketers to produce creatives for campaigns — the first time the tech behemoth would use images and video as material to make ad creative.
Showing 1711-1720 of 53,862
More Industry News articles
Analysis: A year after Covid-19 lockdown restrictions lifted across most of the world’s major economies, the major media and ad agency networks are beginning to show markedly differing rates of growth.
More than half of Clubhouse’s staff have been made redundant as the founders believe they must become nimbler to adapt the product to post-pandemic society.
While losses to CTV ad fraud are less than on non-CTV digital channels, according to a report, some analysts believe the problem is much larger than reported.
YouTube is introducing new AI-powered music ad solutions geared toward helping brands get in front of trending music and reaching Gen Z audiences.
Four members of the Future 100 Club Class of 2022 implored industry leaders pushed for stronger inclusivity and wellbeing policies.
Mark Read, CEO of the world’s largest advertising company WPP, told The Media Leader he would not be where he is in his career without the influence of Jeremy Bullmore.
The charity is launching new training solutions and expanding its commercial offer to address mounting mental wellness challenges.
The latest Advertising Association/WARC Expenditure Report finds that UK adspend in the last quarter of 2022 decreased by 5.8% – the first time Q4 spend has fallen since 2009.
Karen Stacey, CEO of Digital Cinema Media (DCM), Zenith UK, and Ozone each took home two awards at the Media Leader Awards, while Jeremy Bullmore was awarded posthumously.