Advertisers still seem hesitant to get involved long-term in the Women’s World Cup, which kicks off in just under three weeks’ time, according to media experts and planners.
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Reddit wants to become a serious ad platform, but hell hath no fury like a Redditor scorned.
MailOnline has grown its audience 3% to 25.2 million readers, surpassing The Sun and The Mirror.
The alpha trial is set to commence in July with EE, L’Oréal, PepsiCo, P&G and Unilever participating, and with data from digital video, digital display and linear TV.
The new measure, ECOzone, is being launched as part of Ozone’s fifth anniversary as a publisher ad sales platform.
Review: Madison Avenue Makeover is an exciting and thoughtful book that is well worth a read for an industry grasping for new ideas. By Ahmed Elkady.
Leaders across our industry to write a short review on books they would personally recommend. This week we here from Phil Rowley, Hamid Habib, Jean-Paul Edwards, Jan Gooding and Michael Farmer.
It’s been a quiet week in AI but don’t worry: tech reporter Ahmed Elkady has you covered with this weekly summary of what’s happening and why it matters.
Columnist Nicola Kemp returns to the podcast alongside reporter Ella Sagar to discuss the steps leaders need to take to retain workers facing a number of crises over pay, burnout, and unequal treatment.
The Evening Standard’s commercial director shares which company merger he’d fancy and which advertiser he would love to work with.