More Industry News articles

Both social media companies separately told The Media Leader how their communities are core to the “journey of discovery”.

Ads in sports podcasts are more trustworthy and attention-grabbing, research suggests. 

The CEO of Ad Alliance is “pissed off” by the slowness of joint industry currencies to innovate in his home market as advertisers and their agencies put pressure on them to deliver new metrics for cross-media measurement.

Dominance of women’s sport, humour and the return of spend from big brands were all noted in this year’s submissions in the sport category.

At VML’s Cannden Beach, a panel discussed the value of long-term strategy and consistency in an environment that is constantly changing.

DMG Media CEO and UM global CEO join Steven Miron as headline speakers at the event in October.

The campaign, which showcases a new brand identity, spans TV, VOD, cinema, OOH and social platforms.

Bolloré spoke to The Media Leader after the announcement of Converged.

It is listened to for a weekly average of 16.3 hours by UK adults, Rajar Midas data found.

Speaking to Mark Read at Cannes Lions, Elon Musk believes X is evolving its commercial offering with a push to improve ad targeting and giving users content they find useful