Rachel Forde and Marco Bertozzi, co-founders of consultants’ collective The Zoo.London, join Ella Sagar to talk about founding a company, misconceptions about consultancy and the senior brain drain in media.
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Digital buyers have noted higher effective CPMs on Android even though iOS may be the more effective mobile environment.
Origin, the cross-media measurement solution managed by trade body Isba, will have received £52m in funding by the end of this year.
A new book, Sustainable Advertising, looks at how brands and agencies can help create a better future for all. Its authors discuss some action points.
UK overall media inflation is expected to increase from 0.9% last year, according to a new report.
The Media Leader Podcast: Is Pinterest little more than a social media platform for mothers who like arts and crafts?
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With Freely launching in the coming months, The Media Leader asks the industry what this means for advertisers.
The trade body has published its first set of standards for retail media advertising metrics and is inviting industry feedback.
The Sun’s managing director on why quality is more important than quantity in the digital age and the newspaper’s plans for a big year in politics and sport.
The weekly feature aims to shout about the creative work of media practitioners.