More Industry News articles

Audience data company Samba TV has partnered with “omnichannel” ads company Hawk to offer agencies and advertisers insights into geographic targeting and incremental reach across multiple media channels.

Columnist Nick Manning joins reporter Ella Sagar and editor Omar Oakes.

Brainlabs, the digital-first media agency, has named Agnieszka Kosik as CEO of its Poland operations as part of the company’s global expansion plans.

The UK’s Big Three commercial TV broadcasters have begun testing widely-used traded audiences within CFlight, their joint initiative to deliver “total campaign” reporting.

Interview: Karthik Rao insists ‘the mission’ does not change despite increasing US competition and pressure to evolve media and adspend measurement.

Sky Media’s investment director shares how she started in media and two non work-related goals she would like to achieve.

ITV has pledged to launch a full-service creative studio to deliver more ad-funded co-creations and encourage closer working between its commercial and creative divisions.

Focussing mostly on sales could mean advertisers underestimate retail media’s true potential, which can work for both shopper and brand marketers.

RTL AdAlliance, the international sales house of RTL Group, has today formally incorporated all its local European businesses into one single entity per market.

Brands should prepare for backlash and have strategies in place to support trans talent, an audience at Conscious Thinking Live heard.