A third of advertising professionals feel stressed or anxious, the industry’s second All In Census has found.
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Strategy Leaders: At a time when even the most popular TV shows struggle to attract audiences of over 20 million, brands need to be creative, writes EssenceMediacom’s head of creative strategy.
In brief: VCCP Media has been appointed as Krispy Kreme’s media agency after a three-way competitive pitch.
In brief: Bauer Media Audio UK has appointed Simon Myciunka as its new CEO.
In brief: WBD UK & Ire and Sky are expanding their ad sales partnership by adding kids’ channels Cartoon Network, Boomerang and Cartoonito to the Sky Media portfolio.
Campaigns that offer sustainability as its main message are positively received, but cost is still a barrier for adopting sustainable consumption practices.
The Athletic’s chief commercial officer shares who has had the most influence on his career and why he dreams of writing a soap opera.
Ahmed El Kady investigates how media owners and ad solution providers are grappling with ways to best harness the technology.
A new celebrity-focussed feature could open the door for an ad-based business model, but the ‘authentic’-branded platform may not be that enticing for buyers.
The IPG Mediabrands agency is rolling out a bespoke algorithm that it claims enables advertisers to optimise media-buying for more audience attention and lower-carbon formats at the same time.