Ahmed El Kady investigates how media owners and ad solution providers are grappling with ways to best harness the technology.
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A new celebrity-focussed feature could open the door for an ad-based business model, but the ‘authentic’-branded platform may not be that enticing for buyers.
The IPG Mediabrands agency is rolling out a bespoke algorithm that it claims enables advertisers to optimise media-buying for more audience attention and lower-carbon formats at the same time.
The second All-In Census results are set to be revealed on Thursday, including fresh data on what advertising and media professionals feel about hybrid working.
In brief: Business-focussed social media platform LinkedIn announced its user base is nearing 1 billion as it celebrated its 20th anniversary today.
In brief: Independent agency the7stars has hired Barty Mee as head of partnerships.
The week-long showcase gave media buyers a first look at the latest digital content from among the biggest names in global media and entertainment.
Outdoor media owners are running Coronation and charity campaigns over the long weekend.
ITV’s CEO Carolyn McCall has urged the UK Government to urgently pass the proposed Media Bill as it is “fundamental” to its future as a public-service broadcaster.
The answer is not more regulation or ad bans. What we need is better enforcement of the current rules on falsehoods and misinformation in advertising, argues Grove Media’s MD.