Advertising in Europe, an Advertising Association half-day seminar, took place at BAFTA yesterday.The seminar examined the possible effects of the advertising directives proposed by the European Commission and outlined the industry’s responses to these directives.The session was opened by Richard Wade, director general of the Advertising Association, who stated that advertis- ing is a key… Continue reading Advertising In Europe Seminar
Yesterday’s announcement by the ITC of the Channel 3 franchise winners resulted in frenetic activity on the Stock Exchange, with share prices reacting quickly to the fates of the TV companies.LWT, one of the big success stories of the franchise round , saw its shares rise 53p to 198p. Granada, who also did well yesterday,… Continue reading Financial Effects Of Franchise Awards
1 GRANADA WINS ON QUALITY2 TSW BIDS HIGH – BUT LOSES3 TV-AM STATEMENT4 THAMES’ RESPONSE
Thames Television, TVam, TVS and TSW have all lost their franchises.TVS lost their franchise because their bid was too high, it has been announced by the ITC.Winners are Carlton, Sunrise, Meridian and West Country TV. BIDS *SUNRISE £34.61m TV-am £14.13m Daybreak £N/A *CARLTON £43.17m Thames £32.69m CPV-TV £45.32m *LWT £7.59m LIB £35.41m *CENTRAL £2,000 *GRANADA… Continue reading TV Franchise Winners
The ITC has awarded eight of the 16 licences to bidders who did not pledge the highest cash amount, and was not moved to invoke the exceptional circumstances clause.Of those incumbents that failed in their bids, TVS and TSW did so because it was felt that they could not sustain their programming proposals. “It did… Continue reading Commentary
The Policy Studies Institute has today released Cultural Trends 10, which includes reports on cinema, film and home video.The survey recognises the major trends in the UK cinema industry, over the past ten years, as being the rise in cinema admissions and the growth of multiplex cinemas.The opening of new multiplexes, venues with 5 or… Continue reading Cultural Trends 10 – Cinema And Video
Chairman of Reed International, Peter Davis took exeption to John Blake’s speech, saying that is was out of date and ill-informed. He is looking to the past and not the present, claims Davis, and cites Sainsbury’s long standing successful magazine campaign as a case study which can crush his argument (Davis was previously assistant managing… Continue reading “I Wouldn’t Publish Magazines If..”
Research Surveys of Great Britain has carried out a study entitled “Radio in London: The Effect of Greater Choice on Listening Habits.”The study found that despite the increase in the number of stations in London, giving a greater choice to radio listeners, there has been only a a slight increase in multiple station listening.There are… Continue reading Radio Listening Habits In London
Touche Ross has conducted its eighth annual survey of profitability amongst advertising agencies.Results show that the WPP Group has now beaten Saatchi into second place as the biggest long – term borrower in the advertising industry . The general picture of the sector is of companies suffering from under-capitalisation, lacking strong management and weighed down… Continue reading Advertising Industry Financial Report
ITV revenue for August showed a year- on-year increase for the first time since last October, coming in at £99,943,474, an increase of 0.1% on August 1990. August 1990 was, however, the steepest fall, year-on-year, during the whole of 1990, down 17.8%.Of the individual contractors,Yorkshire fell heavily, down 0.74% points to 8.18%, whilst HTV was… Continue reading TV Round-Up – August
