The decline in the advertising markets seems to be slowing down, with total spend on press, TV, posters and radio falling by only 4.4% year-on-year in the third quarter of 1991, according to the latest figures from the AA.TV performed particularly well, down just 0.5% on 1990, despite a fall of 11.6% in the previous… Continue reading Ad Recession Bottoms Out
The ITC has fundamentally altered the basis upon which the Channel 5 licence is to be advertised.In response to comments received after the draft Invitation to Apply was published, the ITC has made several amendments which “further reflect the ITC’s recognition of the financial constraints on the Channel 5 operator in the early years of… Continue reading ITC Modifies Channel 5 Requirements
Capital Radio, Atlantic 252, Chiltern Radio and Allied Radio are all reported to be preparing bids for the second Independent National Radio licence.So far the only consortium to have confirmed its intention to bid is Eclipse Sound, which is planning a soft rock format.Eclipse Sound is derived from Eclipse FM, which was a 14-week experiment… Continue reading Possible INR2 Applicants
Throughout 1991, the national newspaper market remained unsettled and visibly affected by the current economic climate. Many papers experienced substantial drops in both circulation and readership.During the course of the year virtually all of the national papers either underwent some form of redesign or launched a new section, in an attempt to boost sales and… Continue reading National Press Round-Up – 1991
The ITV companies have expressed dis- satisfaction with the draft currency convertor that has been produced by BARB, and further delays are now expected before the conversion table is made public.A spokesperson for BARB admitted this morning that the ITV companies are unhappy with the detailed draft report that has been drawn up, and the… Continue reading Further Delay For Currency Convertor
Advertising expenditure across Europe is forecast to increase from 4.1% in 1991 to 6.6% in 1992 and 7.6% in 1993 (1.9% and 3.4% allowing for inflation), according to the latest forecasts from Carat.Over Europe as a whole, growth in advertising expenditure is forecast to be marginally ahead of growth in gross domestic product for 1992.… Continue reading Advertising Forecasts
A heavy burst of activity is expected in the magazine markets in the first few months of 1992, with several of the major publishers lining up promotions and ad campaigns, as well the arrival of several new titles.National Magazines is pushing Good Housekeeping with a Cook Book supple- ment in the March issue, whilst House… Continue reading Magazine Market Activity In Early 1992
The TV net revenue figure for November sowed a significant increase on last year (up 15.4%) and on last month (up 2.3%) to 178,940,006, reflecting the traditional seasonal advertising boom. Amongst the individual contractors, LWT was the biggest winner, with its share of revenue up 1.09% points to 11.95 on one day extra trading. Central… Continue reading TV Round-Up – November
Quality Newspapers The November’91 ABC figures for the quality newspapers show only The Independent on Sunday increasing circulation year-on-year, with all the other titles losing circulation.Once again sales for The Times and The Independent fell most. The Times recorded a loss of 8.0% and The Independent a loss of 10.5%. Smaller falls were experienced by… Continue reading National Press Round-Up – November
Defeated franchise bidders TVS and TVNi have failed to secure a judicial review of the ITC’s decision to award the licences to other applicants.TVS and TVNi were told in the Appeal Court that they had procrastinated too long before deciding to challenge the ITC, during which time Meridian (winner of the South/South East franchise) had… Continue reading TVS & TVNI Appeals Rejected
