Advertising expenditure is expected to increase by 10% in 1992, compared with a 5% fall this year, according to the latest Advertising Association forecasts.The area of most rapid growth is expected to be television, which will record a leap in the second half of the year to finish 13% up.Spend in national newspapers is fore-… Continue reading AA Forecasts For 1992
White Rose Television has now confirmed its decision to seek an industrial review of the ITC’s decision to award the Yorkshire television licence to Yorkshire TV.Winner of the franchise, Yorkshire TV, has been widely criticised for the size of its bid, which industry observers fear could be difficult to sustain. YTV bid £37.7m against White… Continue reading White Rose Seeks Judicial Review
Global advertising expenditure across the five major media (press, TV, radio, cinema and outdoor) is forecast to be $210bn in 1991, with the ten largest countries accounting for 85% of this expenditure, according to the latest Advertising Expenditure Forecasts from Zenith.This level of expenditure is expected to grow by 20% to $253bn by 1994, whilst… Continue reading Zenith Forecasts
The Court of Appeal yesterday granted TSW’s application to seek judicial review of the ITC’s decision, reversing a ruling in the High Court.This decision raises the likelihood of legal action by other losers.TVNI (bidder for the Northern Ireland franchise licence), TVNI, is expected today to seek judicial review of the ITC’s decision.
Before last November , satellite television was a diffused, disparate medium tottering on the fringes of the broadcasting industry.Whilst many consumers liked the idea of more choice and niche channels, confusion over whether to opt for Sky or BSB (a dish or a squarial) and the mixed messages coming from the broad- casters themselves, blurred… Continue reading BSkyB – One Year On
QUALITIES Among the quality newspapers The Independent on Sunday and The Observer continue to be the only titles to increase circulation year – on-year, when comparing both the monthly figures for October and the six monthly figures for May to October.The Times and The Independent once again experienced the greatest circulation falls in this group.… Continue reading National Press Round Up – October
The IPA has undertaken some comparative work between the old and the new BARB data, comparing coverage and the effect of the Negative Binomial Distribution calculation.A pool of almost 300 actual schedules (or parts of schedules) running during July was analysed for the IPA by DDS on both the old panel using the old methodology… Continue reading IPA Examines New V Old BARB Panel
Only 15% of people would be prepared to invest in cable or satellite receiving equipment if their favourite programmes moved onto satellite, according to a new study conducted by NOP for Key Note.The report counters industry predictions that the recent TV franchise round could provide a boost for cable and satellite, with more popular programmes… Continue reading Commercial TV Study
TV revenue for October reflected the success of the Rugby World Cup, coming in 13.29% higher than last year at £174,917,605. Amongst the individual contractors, LWT performed well , up 0.41% points to 11.24% (on the same number of days), whilst TVS (up 0.27% points), Central (up 0.09), Anglia (up 0.07) and TSW (up 0.01)… Continue reading TV Round-Up – October
A nine-point programme to enhance the operation of advertising self-regulation has been drawn up following agreement by leading figures from the European Advertising Standards Alliance and the European Advertising Tripartite.The move comes in response to a call from the EC Commission earlier this year to prove that self-regulation of the advertising industry can work at… Continue reading European Advertising Standards
