Classic FM has managed to secure the £6m funding for the first national commercial radio station by today’s deadline , the Radio Authority has announced.Classic had until lunchtime today to secure unconditional financial support, after being awarded the licence by default following First National Radio’s failure to find funding.Classic’s backers are believed to include Time… Continue reading Classic Fm Secures Backing
August saw no major changes or surprises within the national press market. Instead only a continuation of the general downward trend, experienced by virtually all newspapers in recent months.Among the quality newspapers the Independent On Sunday once again stands out as the only title to be weathering the storm. Its ABC figure for August showed… Continue reading National Press Round-Up – August
The Audience Measurement Management Committee of BARB has agreed to release daily overnight quarter-hour data for Astra channels with immediate effect.It has also approved the inclusion of Astra data on all Database 1 (raw data) tapes.This data is being released to assist BARB, Astra subscribers, BARB’s Research Contractors and the advertis- ing industry to obtain… Continue reading BARB Release Of Astra Data
An upturn in adspend cannot be expected until the first quarter of 1992, at the earliest, predicts Barclay de Zoete Wedd in its latest Media Sector Review.“We believe that the level of upturn will be below that forecast by the Advertising Association, despite the fact that Q1 of 1991 was artificially lowered by the Gulf… Continue reading Advertising And Media In The 90’s
The new Channel 5 licence should be awarded on the basis of a sound financial business plan, with social aspirations for a truly local TV service taking a back seat, according to a new report from the Economic and Social Research Council.A series of local channels, largely insulated from each other, may stretch competition to… Continue reading Unviable Local C5
A London-wide cable network distribut- ing local programming and offering advertisers a one-stop alternative to ITV could be in place next year following agreement in principle amongst the Capital’s cable TV operators to build a new fibre-optic link connecting their systems.The link-up would reduce distribution costs, open up the 100,000 subscribers to advertisers and promote… Continue reading Local London TV Channels
It is “highly unlikely” that Thames Television will retain its franchise, according to a new report from Barclays de Zoete Wedd.The report posits that, if Thames keeps its franchise, it is likely to be rated at a significant premium, both for its earning prospects and because Thorn is expected to sell its majority stake to… Continue reading TV Franchise Bids – Assessments
Latest TV franchise bid leaks suggest that LWT has been significantly outbid in its efforts to retain its franchise, with news this week that its rival LIB has put in a cash pledge of £35.4m at 1993 prices.LWT is believed to have bid less than £30m a year, making it the third of the ‘big… Continue reading LWT Outbid
The latest JICNARS bulletin highlights the system behind the new NRS contract, which will run from 1992 to 1996.The sample size for the new contract will be 35,000, with disproportionate sampling to increase the number of ABC1 social class respondents contacted.This will allow for a new system of reporting (see table).Titles in categories A and… Continue reading Jicnars Bulletin
