He knows it’s naïve and wishful thinking, but Dominic Mills wishes that, sometimes, an agency would just have the courage to tell a client that they should not make an ad.
More Weekly Columnists articles
Dominic Mills has a media wishlist for 2015, but what are the odds of any of it actually happening?
‘Optics’, the weasel word made infamous by the CEO of Premier Foods, is going to be a big deal in 2015 – and we will see its effects play out in adland in two ways as the giant supermarkets slug it out to the death.
From BT announcing it is trying to buy EE, to Channel 5 securing the rights to highlights of the Football League, we can be the sure that the media roller-coaster will run just as fast in 2015, writes Raymond Snoddy.
Digital Prophet, Head of Disruption, Chief Pollinator and Media Shepherd: to the outside world, they’re stupid job titles. But inside, they do make a certain kind of sense…
The greatest danger facing the ‘new’ BBC Three is not that it will be hopelessly bad – but that it will lack traction and purpose as it disappears into the endless abyss of the Internet.
While it would be glib to completely dismiss social media as a measurement tool, there is still very little evidence to prove its effect on business, writes Dominic Mills.
Simon Andrews, founder of Addictive, looks at what’s going on right now for some of the biggest players in media.
Is it time the UK’s public service broadcasting rivals finally worked together to shake more money free from the US players?
As the ASA bans a string of ‘misleading’ YouTube videos featuring Oreo biscuits and well-known vloggers, Dominic Mills says getting native advertising wrong threatens to poison what could be a great platform.