More Weekly Columnists articles

The clock is now running for Interpublic after the news that ‘activist’ investor Elliott Management has taken a stake in the advertising group. However, as Dominic Mills notes, there are a couple of surprises…

US media players are increasingly developing a taste for the flesh of British TV companies in what is turning into a very expensive game of musical chairs. What is going on and where will it all end? Raymond Snoddy investigates.

As online ad fraud becomes increasingly prevalent and sophisticated, Dominic Mills says things are getting serious – and wonders whether there’s a solution for the industry.

Following Murdoch’s proposed – and rejected – $80 billion offer for Time Warner, Simon Andrews examines the reasons behind the move – and wonders whether somebody else will step up to fight him for the deal.

As they try to forge a contemporary audience measurement system, newspaper publishers have joined forces and served notice on the National Readership Survey. A victory for planning? asks Dominic Mills.

In this week’s round-up of all things mobile, Simon Andrews, founder of Addictive!, looks at how Google is taking on Amazon in the grocery race, and the growing threat from China.

This week Dominic Mills chews his way through a menu of advertising news, from Omnicom’s £30m Channel 5 exit, to marketing’s apparent identity crisis.

The head of one of Europe’s largest publishers has written an open letter to Google arguing that the grossly unequal balance of power must be confronted. What can be done, and how should Google respond? Raymond Snoddy investigates

Programmatic platforms should concentrate on effective media placement – not the actual content, message or make-up of the ad, writes Dominic Mills. So why is Rocket Fuel trying to solve creative problems?

In his round-up of everything mobile, Simon Andrews, founder of Addictive!, this week looks at Google’s developer conference, new ad formats and the Internet of things.