There are many things killing copywriting, laments Dominic Mills – including a truth that no-one dares acknowledge.
More Weekly Columnists articles
Based on compelling new evidence, the idea that digital advertising is going to suck the life out of traditional television is looking increasingly unlikely, finds Raymond Snoddy.
A number of important groups in British society are still under-represented in the advertising industry, writes Dominic Mills – and if industry doesn’t bite the bullet soon, there’s a danger it will fall even further behind.
This week Simon Andrews, founder of Addictive!, looks at the impact ad fraud is having on the digital landscape, new devices from three of the big players and developments in China.
The latest local TV channel to launch today – Made in Cardiff – has a strategy its producers say will ensure its success. But will it bring in the viewing figures advertisers need?
If anyone in adland ever wonders why they are held in such low regard by the population, this is why, says Dominic Mills.
Now that Viacom has sealed its £450m deal for Channel 5 – what does it plan on doing to shake things up in the UK? Raymond Snoddy hears from the company’s CEO, Philippe Dauman.
With the most detailed information on viewer shopping and lifestyle habits you could wish for, Tesco’s Clubcard TV once looked like a strong advertising proposition. Where did it all go wrong?
This week Addictive! founder Simon Andrews talks apps, Facebook’s ad tech developments and how mobile money is heating up.
It’s not clear whether the bigger and better data so desperately sought by the media industry is matched by an equally urgent desire to pay for the research that would deliver it, writes Raymond Snoddy.