More Weekly Columnists articles

David Moyes’ sacking as manager of Manchester United demonstrates the power of the press, writes Raymond Snoddy – and particularly the potency of social media in a new era of impatience.

Advertisers are paying for stuff that isn’t seen, publishers are making money off false pretences and media buyers are pumping out billions of ads without much knowledge of where they are going. It’s time for a serious debate.

There is a growing divide between the media and the political world, writes Raymond Snoddy – but newspaper tenacity in the wake of recent scandals shows the true value of a free press…

British Airways’ High Life magazine has achieved something incredible with a feature on Benedict Cumberbatch – and although at heart this is about good old content marketing, this time there’s a thoroughly contemporary twist…

Current mobile trends are no real indicator of where we might end up, says Simon Andrews, founder of Addictive! – and the size of the mobile opportunity means that everyone needs to get involved.

A Royal Charter with no signatories going nowhere should stand as Maria Miller’s political epitaph, says Raymond Snoddy. But more importantly, what might her resignation mean for the post-Leveson media and the future of the BBC?

The problem for advertisers trying to personalise their messages is that they think they know the ‘you’ they’re chasing, says Dominic Mills – but the more they chase the real ‘you’, the more they risk getting it wrong.

In his latest Mobile Fix, Simon Andrews, founder of Addictive!, says it’s time for brands to embrace the possibilities of mobile and start experimenting…

The launch of London Live on Monday was lively, fresh and, above all, competent, says Raymond Snoddy – however, there are a number of fundamental weaknesses with the channel that will be difficult to do much about…

As Advertising Week kicks off, Dominic Mills begins the arduous task of wading through some unrelentingly crap ads – whilst dodging Orwellian spamming from EE and getting set for a timely debate over ad blocking.