Like it or not, native advertising is here to stay – so let’s learn to do it well, and in a way that serves the interests of publishers, journalists, advertisers and – above all else – readers and consumers. By Raymond Snoddy.
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From Thinkbox’s surprising new Payback 4 study, to David Abbott’s legacy as an advertising great, this week Dominic Mills is taking lessons from the present as well as the past.
As speculation rises over whether Apple is going to buy Beats, Simon Andrews, founder of Addictive!, looks at how the tech giant is developing in the music space…
Following a wave of acquisitions and consolidation in the television market, the question left hanging in the air is whether ITV could itself become a takeover target. By Raymond Snoddy.
Now Publicis and Omnicom have terminated their merger plans, bosses Maurice Levy and John Wren have had their credibility torn to shreds, writes Dominic Mills. So what happens next?
In his latest Mobile Fix, Simon Andrews, founder of Addictive!, looks at the Chinese companies preparing to float in New York, the use of first party data and increasing speculation over the launch of Apple’s next iPhone…
As Lord Patten stands down as chairman of the BBC Trust, Raymond Snoddy examines both his legacy and the implications of his early departure – and suggests some likely candidates for a replacement.
Following the announcement of this year’s strange Cannes speaker list to the self-delusion of Nike’s World Cup ad, it’s time to get advertising into context, writes Dominic Mills.
Good Morning Britain and London Live have started out suffering in the television ratings, writes Raymond Snoddy – can there be any chance to win audiences over?
The POG merger was originally trumpeted as a logical sharing of cultural values but it now looks as though the whole deal is predicated on tax – and that is really not a good place to start, writes Dominic Mills.