The National Readership Survey (NRS) has confirmed that NRS PADD (Print And Digital Data) – its new dataset of combined print and website readership figures – will launch on the 10 September.
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Glossy Girl & Paper Boy review the latest ABC Consumer Magazines and National Newspaper data, as well as today’s NRS figures…
The overall daily newspaper market was down -9.3% YoY and -1.3% PoP in July, however, a number of titles posted increases in the month.
In the latest NRS release for the July 2011 to June 2012 period, the Sunday red-tops posted the most positive results, even with the addition of The Sun (Sunday), which has reported a readership figure for the first time.
In the latest ABC Consumer Magazines release, for January to June 2012, 62 titles (excluding groups) reported digital figures – up from just 17 titles in the same period last year.
To get a real picture of how the consumer magazine market is holding up, Newsline asked AdConnection, Arena Media, Maxus, Carat and MPG Media Contacts for their views.
Today’s ABC release, for the January to June 2012 period, paints a fairly bleak picture for the consumer magazine market, with just a few exceptions.
The Domestic News and Affairs market completely bucked the downward consumer magazine trend, with every title posting a YoY increase, with the market up 5.4% YoY and up 0.5% PoP.
Overall the TV Listings market is down 5.4% YoY, with only one title showing a YoY increase (Total TV Guide – up 3.1%).