Tablet devices are a godsend for marketers says Rufus Olins, CEO, Newsworks – so why are so few unsure how to exploit them?
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New research conducted by comScore has shown that nearly two in five US tablet owners read newspapers and/or magazines on their device in August, with one in ten reading publications almost daily.
In the latest NRS release for the October 2011 to September 2012 period, the only national daily newspaper to post positive year on year gains was ‘i’.
An IPC Media study into the effectiveness of magazines has found that every £1 invested in magazine advertising generates an average ROI of £1.40.
As newspapers relish in the great embarrassments of the BBC there are still important points to consider before Lord Justice Leveson sends his report to the printers, particuarly when it comes to regulation, writes Raymond Snoddy.
Johnston Press has reported a decline in total revenues in quarter 3, as its reports that trading in the second half of 2012 has been even more challenging than in the first.
The overall daily newspaper market was down -8.7% YoY and -1.2% PoP in October, with just one title enjoying a increase in circulation over the year. Independent’s sister title i posted a 44.1% YoY rise during the month (up by more than 93,000 copies) and now has a total circulation of 305,000 copies.Two daily titles… Continue reading ABC National Newspaper Round-Up: October 2012
Patricia Kill of Trish Kill Consulting, gives her perspective on the recent MediaTel Electronic Trading Debate.
News Corporation reports profit that beats analysts’ forecasts, mainly due to its broadcasting activities offsetting declines in publishing.
Neil Sharman, head of research and analysis, Telegraph Media Group, says that those advertising 4G networks and handsets have the benefit of foresight on their side…