At this crossroads in online advertising and media, Nick Manning examines what went wrong, where we are now and where advertisers should turn to reprioritise quality messaging, effectiveness and creativity.
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The Guardian’s chief advertising officer tells The Media Leader about what a media salesperson needs in 2023, and her most insightful mistake.
Rather than schadenfreude at the fate of Vice News, traditional media and advertisers should take key lessons from its trajectory.
In brief: Cornwell succeeds founding CEO Tom Bureau, who will move to become chairman.
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Did the UK’s newspaper coverage of the Coronation boost circulation or was it out of touch?
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In brief: The publisher will become a partner for Ozone’s audience-led media offering, as well as its Biddable Management Service.
The investigation into Richard Sharp has highlighted not only how public appointment process should be reformed, but what happens when you get too close to Boris Johnson, writes Raymond Snoddy.
Twitter’s impact on journalism has been both a boon and a stain for a transitioning industry, writes Jack Benjamin.