The Media Leader asked agency leaders how they have helped brands approach media during the festive period differently if they cannot compete with major retailers and supermarkets pound-for-pound.
Showing 441-4,067 of 4,067
More Press articles
A Jeff Bezos-backed bid for The Daily Telegraph? It’s a stretch, but not impossible now that Telegraph bidder Sir William Lewis is CEO of The Washington Post.
The FT’s global advertising director for B2C and investment shares what his fundraising crusade has been this year and the biggest turning point in his career.
Partner content: In another year of exceptional work from across the advertising industry, the Newsworks Awards 2023 attracted stellar entries from agencies including Carat UK, EssenceMediacom, Hearts & Science, the7stars, iProspect, OMD UK and Spark Foundry.
Nine in 10 newsbrand editors believe that Google and Meta pose an existential threat to journalism.
Bloomberg Media’s Duncan Chater told The Future of Media that being a good leader is not about one person, and you have to “understand yourself” first before getting the best out of everyone else.
The BBC is encumbered by scandals over Israel-Gaza war coverage and scathing criticism from Conservatives. Can it endure another 15 months?
New surveys from Newsworks and the News Media Association found that the public, as well as newsbrand editors and MPs, is overwhelmingly concerned with how AI can be used to create fake news ahead of next year’s general election.
Regional news media has a large audience, is trusted, and is effective. So why does the Government still spend nearly six times more with the tech platforms, asks the NMA’s vice-chair.
Culture Secretary Lucy Frazer and Shadow Culture Secretary Thangam Debbonaire have set out competing visions for how they will even the playing field between publishers and tech companies.