Climate-conscious newsbrand readers offer an opportunity for brands to appeal to those eager to help save the planet without suffering a financial hit.
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Gal-dem closing its doors should be a cause for great concern for the media industry’s present and future, writes UM UK’s managing partner.
Scope3 has found programmatic advertising generates 215,000 metric tons of carbon emissions per month in five major economies.
The Next Gen board is part of the PPA’s strategy to encourage more inclusivity of younger voices across the special interest and magazine media sector.
The managing director of The Sun shares what is coming up in conversations with clients at the moment and the secret to his leadership style.
The release comes as research projects launched by the marketing body found that trust in national news brands is higher than social media, leading to greater ad effectiveness.
Argos has criticised a Reach regional newsbrand’s marketing partner after an “advertorial” article promoting the retailer fell afoul of the UK advertising standards code.
Partisan coverage of Trump’s indictment and Brexit’s impact on travel may appeal to the faithful, but not necessarily attractive audiences for advertisers, writes Raymond Snoddy.
Nadine Dorries’ Friday Night with Nadine chat show on TalkTV did not breach the Broadcasting Code over impartiality rules, Ofcom has ruled.
We are pleased to announce that Mediatel as of today has rebranded to Adwanted UK.