We need to bring back the generalist to properly serve clients as AI streamlines previously labour-intensive processes, argues VCCP Media’s joint chief strategy officer.
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At present, just 8% who have used an AI chatbot say they have done so to find out the latest news, but the technology could cut into publishers’ already-depressed referral traffic.
Investing in accessible advertising helps brands amplify their reach and develop a deeper connection with a large audience.
Analysis: Digital news subscription prices rose 19% in 2023, but because publishers commonly offer significant discounts higher prices will not necessarily lead to significantly greater revenues.
The Guardian’s director of clients, marketing and research shares what has changed in conversations with partners and what he wanted to be when he grew up.
An ITV drama has now propelled one of the country’s biggest miscarriages of justice back into the spotlight.
Analysis: New figures from the Reuters Institute show the extent to which Facebook and Twitter’s deprecation of support for news publishers is impacting their ability to reach audiences.
This year, the pendulum will swing back towards talent from technology as this industry rediscovers what made it special, writes the editor-in-chief.
The News Movement’s Ramin Beheshti on whether social media’s association with misinformation is problematic for news publishers.
Omar Oakes, Ella Sagar, and Jack Benjamin catch up on news that broke over the holiday and share their predictions for 2024.