Helen Croxson, head of commercial research at Channel 4, spoke at today’s MRG Conference about how Video-on-Demand is helping consumers make sense of overwhelming levels of choice.4oD launched around the time of the last MRG conference two years ago and has gone through many changes over that time in terms of the technology it uses… Continue reading MRG Conference 2008:Understanding the Age of Video-on-Demand
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As REM’s “It’s the end of the world as we know it” begins to play, this year’s MRG conference gets underway and David Lucas and Keith Donaldson, joint chairs of the MRG, introduced the conference and summed up the organisation’s past two years of activityCommenting on the current economic slump and its effect on the… Continue reading MRG Conference 2008:Promotion of Research in the Media
Kiss Radio today unveiled its research in to brand loyalties and what brands young consumers consider to be cool, innovative and relevant.The results show that Apple reigns as the coolest brand for young people in Britain, while Google is rated as the brand loved the most by 15-34 year olds.Britain’s female population bucked the trend… Continue reading Kiss unveils new brand research findings
At last night’s MRG evening meeting, Lucy Bristowe and Stephen Murfet presented the latest findings from the SkyView research.The SkyView panel is made up of 33,000 Sky households, and of these, 10,300 are Sky+ homes, 3,400 are HD and 8,200 are PVOD (Push Video-on-Demand) enabled homes, using Sky Anytime.The research has shown that the longer… Continue reading SkyView Research Discussed At MRG Evening Meeting
Stuart Knapman, partner at Essential Research, last night presented some recently completed research on Video-on-Demand at the latest MRG meeting.According to the research, VoD is primarily driven by catch-up and convenience, although there are currently barriers to uptake.One of the barriers is watching content on the “wrong screen”, as people do not want to be… Continue reading MRG Evening Meeting Looks At New VoD Research
Nearly a quarter of pay-TV customers in Britain are considering cutting back or getting rid of their subscription packages as worries about the financial crisis increase.The Continental Research survey, which questioned 1,022 people, found that 24% of pay-TV customers surveyed said they planned to reduce the amount they spent on services such sports channels over… Continue reading Britons Could Cut Back On Pay-TV Services
Cash-strapped consumers could make severe cutbacks to their outgoings, including dumping their subscription TV services, according to new figures.A survey of 1,000 representative UK consumers polled by customer insight specialist G2 Data Dynamics saw nearly a quarter (23%) of respondents say they would stop subscription TV services.However, only one in ten could live without their… Continue reading Financial Crisis Could See Consumer Cutbacks
The IPA today unveiled the new Touchpoints2 Integrated Planning Database, which is set to become available from Telmar, IMS and KMR from the end of this month.All the previous data currencies will still be available on the new system, as well as Fame for cinema, which replaces Caviar.In addition, Touchpoints2 now has a simulated search… Continue reading IPA Launches TouchPoints 2
Ethnic minority groups are at the forefront of digital communications in the UK, with high levels of mobile phone, internet and multichannel television take-up, according to new research from Ofcom.However, the research also reveals that despite this, many people from ethnic minority groups lack confidence finding content online and are concerned about content delivered on… Continue reading Ethnic Minority Groups Lead The Way On Digital Device Take-Up
New research suggests that advertisers need to have a more integrated marketing approach to new car buyers.According to research, despite the constant stream of expensive car ads on TV, recommendation from friends, family and colleagues is the real reason people plump for one model over another.The survey of more than 3,000 people, conducted by G2… Continue reading Integrated Marketing Approach Needed For Car Buyers