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WPP has integrated its two research organisations BMRB Media and TNS Media in a bid to offer the “best value and service” to clients.The integration comes just months after the global advertising business confirmed its long-awaited takeover of the market research company TNS (see WPP Takeover Of TNS Expected To Be Confirmed Today) and is… Continue reading WPP’s BMRB and TNS become one

The customer publishing industry has experienced impressive growth in the face of a tough economic climate, according to new market research from Mintel, commissioned by the Association of Publishing Agencies (APA) and sponsored by DHL.The report reveals that since the last study three years ago the customer publishing industry has grown to a value of… Continue reading New research reveals customer publishing showing impressive growth

Business leaders are optimistic about 2009 despite the current economic climate, according to new research from Mindshare.A survey of 5,500 business decision makers, across a number of countries including the UK, France, Brazil, Russia, India, China, Mexico and the US, found that 96% are “optimistic about the future”.However, 73% of the participants claimed that “economic… Continue reading Mindshare: “Business leaders are optimistic about the future”

After a full and varied three days, this year’s MRG conference ended on Friday evening.In previous years, the MRG has attempted to set a theme for the whole conference, but this wasn’t always successful and papers tended to be “shoehorned” into that theme.This year the MRG committee decided not to set a theme, and this… Continue reading MRG Conference 2008: A Brief Review

Universal McCann’s Cate Connolly shared insights from research into what consumers want from TV at Friday morning’s MRG conference.Despite doom-mongering about the impact of digital video recorders and web 2.0 technology on TV, Connolly argued that the future of television is assured because consumers love TV, but it will need to adapt to their changing… Continue reading MRG Conference 2008:Who Wins in the New Age of Television

Mark Howe, country director UK Sales for Google, presented day three’s Keynote speech at this year’s MRG conference in Lisbon. With Google now 10 years old, he took us through a whistle-stop tour of how Google has evolved over that time. The main focus of his presentation was how search will be more important in… Continue reading MRG Conference 2008:Surviving The Slump With Search

Thinkbox’s David Brennan began the 2008 MRG conference’s final and winning paper by speaking about Thinkbox’s research into programme sponsorship.Although many recognise that sponsorship performs well, Thinkbox wanted to provide hard evidence about how and why it works, and to attempt to explain the differences between it and spot advertising.Using a variety of methods, Thinkbox… Continue reading MRG Conference 2008:What Lies Beneath – Getting Under the Skin of Sponsorship

At Thursday morning’s MRG conference, Jo Hamilton explained how the BBC, in association with GfK NOP Media, is providing insight into how it is reaching audiences across an increasing number of platforms and measuring the value it is delivering to its audience.Guy Holcroft from GfK NOP Media explained some of the methodology used behind the… Continue reading MRG Conference 2008:Cross Media Reach

Jim Kite, from Mediavest USA provided the keynote speech on day two of the MRG Conference in Lisbon, providing some insight into the US research market.Having spent the past five years in the States, he first tried to dispel some myths about the US market, such as US research lacking sophistication, that they are only… Continue reading MRG Conference 2008:Postcard from America

Rob Laurence from BMRB and Paul Goode from M:Metrics spoke at yesterday’s MRG Conference and gave a presentation on understanding and exploiting the mobile media opportunities that are around now.M:Metrics research has shown that 80% of 30+ people are now mobile media users while 20-30% of all mobile users are now using mobiles for more… Continue reading MRG Conference 2008:The Mobile Media Opportunity