More Tv articles

For TV and digital to work to their full potential, advertisers must accept that overcoming the hurdles to bring them together is worthwhile, writes Mediaocean’s Stuart Smith.

One year, eight months and six days after the first series of remarkably well-received Happy Valley (BBC One, 9pm) wrapped up, last night finally witnessed the return of the highly anticipated second run.

The paranoid show about a secret alien invasion, mistrustful government types and lots of black goo was the latest property to get the relaunch/reboot/plain-old-continuation treatment.

The Super Bowl has once again highlighted the power and appeal of the live TV ad-spot – but advertisers need to do more to keep viewers glued to their screens, argues Total Media’s Liz Duff.

Thursday night saw Channel 4 delve back into murky outrage-enticing waters, with a brand new four part documentary.

After a bit of an unprecedented wobbly start last week, yesterday saw the second instalment of this year’s The Great Sport Relief Bake Off (BBC One, 8pm) edge closer to its expected glory.

BBC One’s long-running favourite proved there is plenty of life in the wrong ‘un yet.

174,000 tuned in to see the preppy young YouTubers attempting to convince viewers they were anything but irritating marketing droids.

96% of 16-24 year olds watch video online, whereas only one in three adults aged 65+ use such services.

UK advertising expenditure grew 6.8% year-on-year in the third quarter of 2015 to reach £4,646 million – the strongest third quarter on record.