In the first of Mediatel’s two prediction specials, Sky Media, Outsmart, DataXu, Mindshare, ZenithOptimedia and AdRoll reflect on the year gone by – and offer their thoughts on what 2016 will have in store.
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Just 8.2 million viewers tuned in to ITV to witness history being made as the 12th series of The X Factor (8pm) finally came to an end.
Following the Royal Variety Performance this week, yesterday saw BBC One pull together a slightly more credible line-up for the nation’s viewing pleasure.
ITV attempt to bottle lightning for the second time as the commercial broadcaster launched a another miniseries of last year’s well-received one-off chase drama Prey.
The global appetite for original drama is creating increasingly complex markets filled with new and old players, writes Raymond Snoddy. Where is it all going?
Speaking at the UBS Media Conference this week, chief content officer Ted Sarandos announced that the SVOD giant will reach a total of 31 scripted shows over the course of 2016.
Yesterday saw ITV attempt to glam up a fairly gloomy Tuesday evening by gathering together the most mundane and inoffensive acts from across the UK’s entertainment spectrum as Jack Whitehall hosted The Royal Variety Performance.
Normality resumed on the nation’s TVs last night, with the post-I’m a Celebrity… landscape once again allowing the soaps to contend for ratings glory and leaving the schedule with much more divergent audiences.
Television plus online video – audiovisual advertising – is gaining share of display advertising, according to the latest adspend forecasts from ZenithOptimedia.
Thursday night saw ITV’s highly lucrative I’m a Celebrity… (8:30pm) edge closer to the end as yet another campmate exited the jungle, whittling down the original 13 candidates to a mere six in a lead up to Sunday’s grand finale.