Drive to digital sends UK advertising to its highest growth for four years, according to the latest Advertising Association/Warc expenditure report.
More Tv articles
This weekend’s TV offerings saw ITV’s freshly returned variety show Britain’s Got Talent (8pm) defeat the competition to win over the biggest audience for a second week running.
Thursday night saw BBC One and David Dimbleby assemble (most) of the country’s political leaders for 90 minutes of all-star spin, deflection and outright untruths that resulted in the BBC Election Debate 2015 (8pm).
Wednesday night’s TV offered the nation’s viewers a chance to return to the testosterone-fuelled nightmare that is The Island with Bear Grylls (Channel 4, 9pm) as the men’s camp continued to emasculate themselves.
March saw big ratings for BBC One’s Ordinary Lies, coverage of the Six Nations rugby, a drama about the creator of Sherlock Holmes and historical drama Poldark.
Two unrelated developments this week both suggest that the long predicted disruptional change for network television may be reaching critical temperature, writes Raymond Snoddy.
While the future of programmatic TV ad trading looks both promising and inevitable, there are still huge barriers to overcome, a new TubeMogul white paper has found.
The penultimate episode of BBC One’s deceit-soaked working class drama Ordinary Lies (9pm) and, even though the cautionary tale once again secured the prime time slot, this time attracted its smallest audience yet.
Despite a massive online leak and the fact it arrived a whole day after airing in the States, nihilist punishment fantasy show Game of Thrones (9pm) made a triumphant homecoming on Sky Atlantic.
The ten services with the most subscribers across the globe now have a total of nearly 130 million television customers.