4C’s Volker Ballueder discusses how ad-syncing can enhance brand creative, the challenges it currently faces, and what we can expect the market to look like a year from now.
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In a genius example of meeting viewers’ needs and desires, last night saw commercial broadcaster ITV lock notorious rent-a-gob and indiscriminate shit-stirring Piers Morgan in a prison with dangerous female killers.
The Government has eased off its plans, but could instead force the broadcaster to pay a dividend to the Treasury, sell a minority stake, or introduce National Audit Office scrutiny of Channel 4’s accounts.
Monday night saw the sixth series of punishing death show Game of Thrones continue on Sky Atlantic, with the third episode in the current run continuing to outpace each previous outing.
Despite the balmy climate enjoyed by the UK over the past few days, the weekend’s TV schedule provided enough heavy hitters to entice healthy audiences back towards their sofas.
Yesterday’s unusually seasonable weather saw viewers across the UK ignore their TVs en masse, with last night’s premier televisual options failing to make much of an impact.
Channel 4 walks away with the Grand Prix for the second consecutive year – while Posterscope, Facebook and Sky Media, amongst others, also win prizes.
A quiet evening of television combined with a schedule change saw BBC One’s seemingly permanent show MasterChef secure the 9pm audience with its over familiar formula providing some comfort for prime time viewers.
Raymond Snoddy examines how the Government is bowing to pressure from vested interests to significantly diminish the BBC
Tuesday night saw the return of Kay Mellor’s pregnancy drama In the Club (9pm) secure the prime time slot for BBC One, despite nearly an overdue wait of almost two years.