Tech challengers want a slice of the traditional broadcast pie, but they don’t appear to want to play by the same rules when it comes to the audience measurement, warns the IPA’s research director.
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Thursday night saw nearly all of the main broadcaster’s prime time shows come crashing to an end.
Wednesday brought another evening of pageantry, celebrity, glamour and award-dispensing to ITV’s screen.
January was a good month for commercial broadcasters, with no declines recorded across the board.
BBC One scored a successful evening last night, claiming eight spots in Tuesday’s top 10 shows and securing the 9pm slot with Happy Valley.
Up 7.4% year on year, TV advertising managed to outpace total UK market growth of 6.1%.
Monday night brought the return of the epically titled The People v OJ Simpson: American Crime Story as the ‘classy’ BBC Two drama saw the Juice go on the run.
After a bit of a tumultuous start, the third episode of this year’s The Great Sport Relief Bake Off ensured the short-lived show was well and truly back on track.
BBC Three has gone online-only this week, and the Independent newspaper is set to follow suit in March – but let no-one think it is a neat, futuristic thing or anything other than second best.
After a triumphant return last week, the second series of actually-really-good-I-swear regional cop show Happy Valley continued to deliver the goods yesterday as Sgt Cawood (Sarah Lancashire) experienced yet another trying week.