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A programmatic, cross-screen video advertising solution for Sky advertising customers could arrive as early as the first quarter of 2016.

The second episode of this year’s I’m a Celebrity…Get Me Out of Here! has already begun to see tempers flare in the camp, with the sophomore instalment of the prime time bollock-eating competition bringing a -14% fall.

This past weekend saw ITV’s The X Factor continue to fight an increasingly losing battle against BBC One’s Strictly Come Dancing, with Sunday seeing ITV launch its second mega reality show into the arena.

Discovery, British Eurosport and Cartoon Network are among the 25 new premium channels to roll out on EE’s TV service.

Yesterday brought a close to ITV’s impressively grown up police procedural Unforgotten (9pm) as the slow burning cold case drama wrapped up its carefully spun tale in an emotional sixth and final episode.

Consultant Graham Lovelace said if effectively coupled with Sky’s new ad targeting capabilities, more relevant advertising could be beamed to specific devices, overhauling television’s current targeting capabilities.

Last night saw the 11th series of BBC One’s The Apprentice (9pm) reach the halfway point as the show about professional nonsense-dispensing finally provided a bit of a shock for viewers.

Joined by his trusty partner, the youthful and clever DI Hathaway (Laurence Fox), the initial return of Lewis brought in a whopping 10.6 million viewers way back in January 2006.

Likely driven by the arrival of the Rugby World Cup, chief executive Adam Crozier said the commercial broadcaster was on track for another year of double digit profit growth.

Monday night saw the second half of preachy – yet gently informative – BBC One Show, Hugh’s War on Waste, increase its audience by a massive 38% week on week and easily stole yesterday’s biggest 9pm audience from its competitors.